Newsletters aren’t sexy...until you see the power of what they can create! 🔥
Deciding on the best online business to start can feel overwhelming. 😵 You've binged countless courses and videos (just like I'm doing now!)...
…but still you’re not quite sure which path to take.
Analysis paralysis is REAL!
That said, there's one thing I know for sure - regardless of the business model I pursue next, having a newsletter will be my secret weapon. 📧💪
Why Am I So Convinced?
Two words: Russell Brunson.
If you haven’t heard of him yet, after reading this, you’ll start to see his name everywhere. Russell is the co-founder of ClickFunnels – a funnel / webpage builder that lets you get sales funnels in place fast.
For the past several months, I've had the honor of ensuring his newsletters get sent out like clockwork for two of his brands: Secrets of Success and Marketing Secrets.
It's a responsibility I don't take lightly!!
These daily emails are a cornerstone of how he nurtures relationships and drives sales into his various offers.
But more than that… the man practices what he preaches when it comes to newsletters!
In fact, at his recent Two Comma Club Live event, Russell shared a talk from Perry Belcher that blew my mind. 🤯
Perry outlined 7 shocking reasons why every business should have a newsletter.
As I listened, each point hit me like a bolt of clarity. 🌩️
Here's why newsletters are a non-negotiable for any online venture in 2024 and beyond:
- Practically ZERO Startup Cost 💸 Unlike complex funnels or paid ads, you can start building a list for free using a simple funnel and email marketing tools. Not only that, but loads of people LOVE joining them because of how much value they get from them… for FREE! Not only that, but it’s easy to share on social media and easy for people to understand. Hello, Bootstrap Nirvana!
- Bolts Onto ANY Business 🔩 No matter what you sell (products, services, or entertainment) consistent newsletters build trust, foster engagement and prime subscribers to buy. It's a flexible asset that grows with you, no matter how small you are starting out. That’s perfect for me! Because even though I’ve had a business for the last near decade, I’ve always been the wizard behind the curtain (never the face).
- A.I. And R.P.A. Can Do ALL The Work 🤖 Advances in artificial intelligence and robotic process automation mean most email tasks can be templated, streamlined and scheduled in advance. That means that I can deliver a ton of value even though I’m a one man operation for now. Remember, my goal is to grow a multi-million dollar business in my spare time. I’m not looking to get two full-time hustles. Work smarter, not harder!
- Establishes Advertising Platforms 📈 As your list grows, you can segment subscribers into groups based on their actions and run highly targeted promotions. It's like having your own bespoke audience to market all kinds of products or services to. And they don’t have to be YOUR products or services… you can become a full-fledged advertiser making money just by placing ads or sponsorships in your newsletter!
- Great List Health 💌 Consistently sending valuable content trains readers to open and interact with your emails. An engaged list improves your overall deliverability and sets you up for making great sales or connecting with more companies who would love nothing more than to pay you more to show up in your newsletter.
- High Potential Exit Value 🚪 Hearst and Pulitzer knew it back then, and loads of companies know it now… media is the new Gold Rush! Well-nurtured email lists are attractive assets to potential acquirers. So whether you sell sponsorships or seek to sell your business down the road, an enthusiastic subscriber base proves your brand has real worth.
- Forced Blogging 📝 Newsletters push you to sharpen your marketing mind! Because I’m going to document my journey to tripling my paycheck, this proves an easy place to share what’s going on each week. Not only that, but because you and others are joining my newsletter, we now have made a pact: I promise to share the secrets I’m coming across regularly, and you promise to tune in and consume what’s valuable to you (hopefully you find it WAY valuable).
And here’s one last thing I love about newsletters… you can start simple and expand over time as your business grows.
As James Clear puts it, "You do not rise to the level of your goals. You fall to the level of your systems." 🎯
Newsletters are the system that can 10X your impact no matter your niche.
So, if you want to future-proof your income, grow an engaged audience and position yourself for lucrative opportunities down the line...start building that list pronto!
Your bank account will thank you. 😉
- Eric Thomas
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After 3 years of building my life-draining agency, I did the unthinkable and burned it all to ashes! After months of being "retired" in a 9-to-5 job, my big question is this:
"How fast can I triple my paycheck with an ultra simple online business in my spare time?"
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